In SEO, mere number don’t count; quality of traffic does

Inexperienced search engine optimization experts can focus at times, a bit excessively on over-hyped metrics that emphasize more on quantity than quality of traffic. This can lead to a series of needless calculations and measurements, which are not only complex, but also offer precious little data and insight about a site’s SEO success and viability. Continue reading “In SEO, mere number don’t count; quality of traffic does”

How to spot the correct keywords to reach your target audience?

It is very vital to make use of the correct keywords so as to reach out to your target audience and stay ahead of your competitors. If your pages and content does not include the same generic or specific words the prospects are looking for, your site has very little chance of showing up in search results for those particular searches and be noticed by people. Continue reading “How to spot the correct keywords to reach your target audience?”

Bing algorithm changes SEO experts must know to target higher rank in SERP

The philosophy that guides Bing algorithm revolves around throwing up most useful results right at top of the relevant Search Engine Results Page. To put it in simple terms, the engine does so by ranking the results in apparent descending order of importance. This is based on the clicks any given result gets. Of course, specific answers, in turn, need to be competitive and comprehensive with the results they displace so as to justify their position within that results page. Continue reading “Bing algorithm changes SEO experts must know to target higher rank in SERP”