A well executed link building exercise leads to recognition and reputation of your website by gradually increasing its credibility and trust factor. Nevertheless, the task of backlinks’ generation demands planning and patience! The fact is that sudden surge in traffic might be achieved in a matter of days by artificial boosting of search ranks, but such tactics are bound to backfire over a period of time.

Achieving consistent and focused traffic is preferable from conversion point of view. Your goal can be attained with a time tested and fine tuned strategy instead of haphazard and hurriedly chalked out link building plan. Keeping this in mind, here are some handy ideas for small businesses to conduct the exercise in a professional manner.

• One way of getting a backlink to your business site is to populate it with original and meaningful content pages, which are updated on a regular basis – consisting of an anchor text or some other link to your website – and to offer that content to a popular portal, review forum or a content syndication service. Volunteer to pen a guest post on your industry specific blog. Add in it, a backlink to your website or product catalog page.
• Research about your site visitor’s preferences and check the pages on it that they visit the most, in order to gather more about their usage pattern. This will allow you to write the kind of content they are looking for and link up some of the most popular pages to draw their attention.
• It is a good idea to make use of reliable keyword tools like Google Insights for Search and AdWords Keyword Tool to gauge search volume for relevant terms and identify widely searched phrases so that you can insert them in your titles, headers, introduction and copy text in a discreet manner.
• Here’s a word of caution: Reciprocal links wherein two sites continue to link back as part of a mutual arrangement is something that should be used with discretion. Such informal exchanges won’t necessarily be viewed as quality links by the search engines.
• In our next post of the series, we shall discuss dos and don’ts of enhancing your site’s online visibility and credibility through link building.

The higher your page rankings, the better will your Web based business do. Unfortunately, your present so-called expert resource that you have hired apparently lacks the experience and expertise to offer you a clue to your site’s poor rank position. Let me give you some useful tips to rectify the situation.

Prefer quality over quantity, value over volume

Quality invariably trumps quantity. Volume is not always a preferable option. Why not opt for value and focus instead? This is made possible through proper planning broader vision and a holistic approach. Backlink quality is of prime importance. It is better to have a few number of good quality links than countless crappy ones.

A quality backlink is a definite endorsement of your website, in some way, from an authoritative and trustworthy resource. Such a link is often one pointing to an informative article or a webpage on your website relevant to the domain. When the content, the anchor text, as well as the page that is being linked to are woven around the same topic, the search engine will perceive that as a quality link. Such links help in boosting your search engine positions.

Emphasize on domain relevance, authority and consistency

Relevance to domain, legitimacy and consistency does matter a great deal, while pursuing search engine friendliness. These are three key factors that will do the trick for you as far as obtaining good links from the leading domain specific sites is concerned. In other words, pursue only a handful of links instead of launching the exercise on a massive scale. You should try to get them from credible and non-spam sites pertinent to your content.

When you create an interesting, useful and topical, or informative and user friendly blog post, you have created a ‘linkbait’, implying content that others would want to link to and also share it on their own blog platforms, on their Facebook pages, in their Twitter streams, on their LinkedIn accounts, or on some popular online forum. Search engines now take into account Twitter and Facebook data for the ranking purpose, and treat such links as public endorsement of your content.

We shall learn more secrets of successful link building in next post of the series.

In the previous post, we discussed certain effective link baiting techniques, including publish product/service related posts; factually correct copy; debates around a controversy and blogs to establish your business credentials.

Following are some more useful ideas:

• Come up with exclusive content. It helps a great deal if you are the very first (which is easier said than done in today’s highly connected and competitive media world) to report a particular development in your domain.
• A ‘breaking news’ kind of a post will draw the attention of people in your industry, make them site up and take notice of your site.
• Any such exclusive news or development reported by you can have a major impact on its popularity. Of course, you have to be careful because the story has to be authentic and accurate or else it would only backfire.
• Focus on facts, avoid bias. Each and every post you write, an article you publish, and a news story that you circulate should be based on facts, free of bias, and reader friendly.
• Avoid becoming sensational and controversial, for no reason! This will drive away serious readers.
• Publish news, views and interviews. Apart from updated news, informed views on a recent development in your domain can attract people to your site.
• If you regularly publish interviews of highly recognized personalities, that sure would serve as great link bait. The higher profile that the individual enjoys, the more likely your site will draw a good number of quality inbound links.
• Another great means of link baiting is to publish findings of a recent case study or research that you have done. If you feel it contains interesting revelations, share them!

Quite similar to the way that you would utilize different ‘bait’ to lure, your link baiting strategy should be focused on attracting the target audience you wish to seek links from. Here are some effective techniques to get that link juice.

Regularly publish product/service related posts

• Write regular articles that review or compares domain-specific products/ services. Most companies relish the prospect of free publicity. Leverage this tendency to promote your site.
• Your emphasis should be on creating content that promotes them, even while trying to be fair. These companies in all probability will link back to your website.
• Of course, do not simply post anything without proper crosschecking or else you will end up losing credibility among the readers. Such ‘free’ publicity may cost your dear, so be careful. Also if you think strongly about something and want to raise a point, do it. There’s nothing like bad publicity.

Post factually correct information

• You have to ask for authentic information from the companies based on facts.
• Prepare a set of questions for their PR division to answer. Their feedback will serve as an added reference resource when you write the post so that they are factually correct.
• Once you fine tune this format, you can start users’ ratings or reviews as the next logical step.

Use blogs to establish and enhance your business credentials

• Blogs can be a powerful platform for circulating your opinion about your business, and to establish your brand over time.
• Instead of blatant self-promotion, focus more on establishing the brand.
• Initially, the emphasis should be on attracting the attention of your target audience, partly for the purpose of seeking quality links. Regularly updated blogs clearly enhance your credibility.

Remember, consistently produced quality content will provide an identity to your website and greatly help the cause of link building. Lets delve more into attaining your goals in my next post effective link baiting.

Hence in this post, let me quickly demonstrate how to get the most out of your back link, Just follo

w this simple examp

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Back Link:

Samir Asher is a SEO Consultant and has consulted global brands, agencies and organizations in over 21 countries

You will find keyword “seo consultant” is linked to my website, also there is one more keyword used in link title “Search engine optimizer”

When you hover the hyperlink the title pops out!

You can use below code to generate a back link for your website

<a href=http://www.youtsite.com title=”key phrase”>keyword</a>

Happy Linking!!!