Over the last few years, we have witnessed a line being drawn between SEO professionals focused on the search as a short term solution, and those who know where it’s heading from a longer term perspective. In 2012, it was mostly about building of links so as to improve rankings. Many SEOs at least thought it was so, and they suffered post Google Penguin /Panda updates. So, what does the New Year have in store for the industry?

The philosophy that guides Bing algorithm revolves around throwing up most useful results right at top of the relevant Search Engine Results Page. To put it in simple terms, the engine does so by ranking the results in apparent descending order of importance. This is based on the clicks any given result gets. Of course, specific answers, in turn, need to be competitive and comprehensive with the results they displace so as to justify their position within that results page.