One of the most effective ways to assure visibility on Internet is Search Engine Optimization. Let’s understood how search engine functions before we turn to SEO.

Here are a few facts:

Search Engines functions as the primary platforms tools for a wide array of users to discover websites of their choice and need.

There are different search engines like Google, Bing, Microsoft and Yahoo that are designed with a purpose of informing the searcher about those sites on World Wide Web, seemingly having a greater significance or relevance with the information sought by the searcher.

The end goal of the tops search engines is to give high quality content to those searching the Internet.

How do search engines work?

1. They crawl the Web: Search engines invariably make use of indexing software programs. The programs are known as robots or spiders. They are programmed so as to crawl the Web, constantly searching for updated or new site page. They essentially will go from one URL to another until they have covered all websites.

2. They rank the pages: Search engines rank the pages available on the Internet based on peculiar mathematical formulas. They use search algorithm for the purpose of verifying and deciding which websites are the most useful and the most appropriate to the search words or phrases you have type into it.

3. They deliver unique search results: Needless to say, each engine will have its own secret algorithm to deliver a unique search result for its users. In the context of above information, let us follow the role of SEO or search engine optimization. Basically, it’s the process to optimize a website to produce improved results in top search engines.

Search engines strive to list only those sites they find relevant to a topic. So you need to ensure that your site is able to provide content that is unique. If your site is deemed useful and updated, only then it will find favor with search engines. This is why it must be ‘search engine friendly’.

Bad reviews by users in blogs, forums & other online reviews/media websites about your company, leads to bad reputation in search engine and only way to tackle them is by using the power of  world wide web

The best way to start improving your online reputation is with your own website

Some of the steps you should take are:

•    Re-design your website
•    Update good quality content
•    Add a FAQ section
•    Set up company blog
•    Company News updates

Now that you have revamped your website its time you get really aggressive.

You can begin, by doing some online research using search engine such as Google, simply search your company name and find out specific blogs and forums of your industry, where your company’s image has been affected by bad reviews

After you have the list of those blogs and forums, you need to start blog commenting and forum posting. Consider posting some positive information about your company. Register to those forums and participate in discussions, be sincere and honest while keeping your point. If you discover your company has made many mistakes then admit it and apologize.  Just a sorry won’t work, try and fix their problems

You can also do some article submissions and set up social networking pages for your business, which you can further optimize and get them ranked in search engine through SEO. They will push the bad reviews down in search results and will also bring new traffic to your website

If you don’t have time or your company reputation has really taken a beating then, you need to contact online reputation management expert. A good SMO expert can really turn the table around and make your brand stand-out with good positive results. Through social media optimization you can really win back your company’s image and also get hell lot of traffic and high quality back links to your website

Another funny way to tackle the situation is to create another mistake but a small one lol.

So the current pages go down in SERP, but this is very tricky and not advisable. If the strategy doesn’t execute as planned then your brand will be completely screwed