Competition is always around the corner, breathing down your neck so providing 100 percent user friendly and informative content is a must. You must offer multiple ways to directly subscribe to it. An amalgamation of these strategies makes for increased online visibility and enhanced popularity of your site. Feeds allow to distribute content faster and also to make it easily ‘subscribable’. Here’s how!

1. Feeds are a handy way for website owners, running large or small online ventures, to distribute content well beyond visitors using search engines and browsers.
2. Feeds allow subscription to updates, automatically delivered via either a web portal or news reader. (good old email, or in some cases).
3. Feeds make it possible for content to be conveniently packaged into ‘widgets’, ‘gadgets’, to be served for bite-sized technology platforms. This means you can display blogs, run podcasts just about anywhere

If you own a business site, blog, a stream of audio/video content or photos to display, a feed of your content can be offered as an option. In case you’re utilizing one of the popular blogging platforms or publishing tools such as WordPress, Blogger, TypePad etc, it is likely to push a feed automatically. Other non-blogging sites such as Flickr provide feeds that can be retrieved by users. There are tools available on the market to help covert traditional content into the right format for purpose of distribution.

A very basic albeit effective way to build a good email address repository can be done either via MailChimp or Feedburner. FeedBurner’s services allow publishers who already have a feed to improve their understanding of and relationship with their audience. Once you have a working feed, run it through FeedBurner and realize a whole new set of benefits.

MailChimp allows you to design email based newsletters, easily share them on social media, seamlessly integrate with other services you are already using, and keep track of results. It serves like your own independent personal publishing platform.

The service incorporates features like SocialPro that layers your e-mailing list with social data available publicly, so as to gather more information about your subscribers. You can know who is most connected, and send targeted campaigns to specific subscribers. You can check influential subscribers on your mailing list on basis of their social media activity and the number of followers/ friends they have.

You can know what subscribers are active on social networking platforms and check who your loyal fans. You can post an email to specific networks’ members such as Twitter, Facebook, MySpace and LinkedIn.

An E-commerce invariably obviously sustains and survives on the level of visibility it manages through online searches. In this context, we all realize the value and importance of leveraging today’s highly popular social networking sites. They play a vital role when it comes to presenting a core marketing message in the most efficient and economic way to the largest possible audience.

So the effort is to get as many social media followers in one go. For example, there has been quite a buzz about an app peculiarly called TwitterGetter. It promises to generate thousands of followers in quick time.

The idea is very simple: you retweet any message that you receive once you sign up and you start ‘following’ the last 6 users automatically who tweeted that message. When people happen to click on the link in that particular tweet they add you to their list to follow and so on. So what’s exactly wrong with this method? Well, let me explain.

You are passing on your user name/ password for Twitter, allowing them to use the details in your name. Agreed, many other apps follow this mode too. However, they do not necessarily use it (at least, we believe so) for signing you up sans your permission or following those whom you don’t personally know. The app builds a random follower list made up mostly of contacts trying to create a big list of ‘unconnected’ followers.

So, what’s really wrong with such list building? It’s not basically relationship building. You still have to check your new followers and know in more detail about each, before engaging them and starting a discussion with them. So why not undertake the exercise in the first place?

It is preferable to conduct a Twitter search for your domain or areas of interest. Scan TwitterPacks in specific niches. Make use of MrTweet for recommending people to follow on basis of your activity.

This will be ensured by teaming with and tapping the partner labels that thrown open their archives to the new online store. According to an estimate, not less than five million bands along with individual artists have their comprehensive profile pages on MySpce. The website has greatly helped many upcoming, talented artists to launch their career. As well as making money from adverts that run on the page through which listeners can select the music the service would also generate revenue from ring tones, merchandise and concert tickets.

James McQuivey, a research analyst at Forrester, said,

“The big question is whether they can change their environment so people will wish to do their shopping as well as their gossiping at MySpace.”

He doubted whether the music store would become a major source of revenue for MySpace. Studies suggest that people do not usually watch their PC when using it to stream music.