Google, arguably the world’s most popular and dominant search engine, is now going all out to conquer the social realm with Google+.
Looking to turn tables on networking veterans such as Twitter and Facebook, the company is formulating its action plan.

When users search on the site with specific or generic keywords, they receive relevant results from their Google circle apart from connected ‘people/ pages from Google+’. This is in addition to the search results from other sites, which directly affects the visibility and search ranking of the keywords.

More seamless Web experience for users  

As a recent announcement suggested, Google Plus Local is among the latest major moves by Google for incorporating the site into more of its products, with the aim to create a seamless Web experience for users. So, Google Places is now replaced by a feature, which combines popular restaurant reviewers Zagat and the Google Plus social site. Plus Local is so designed as to let people dig out and share interesting information about local shops, restaurants and other sites.

Search for places and food to suit your mood

Google product manager Avni Shah mentioned on the official blog:

From the new ‘Local’ tab on the left-hand side of Google+, you can search for specific places or browse for ones that fit your mood. If you click on a restaurant, or a museum (or whatever), you’ll be taken to a local Google+ page that includes photos, Zagat scores and summaries, reviews from people you know, and other useful information like address and opening hours.

Google+ Local is also integrated across other products you already use every day. If you’re looking for a place on Search or Maps, you get the same great local information there too. You can also take it on the go with Google Maps for mobile on your Android device, and soon on iOS devices.


Social and search come together

We often seek the opinions of our friends, family members or other trusted and credible sources while looking for the perfect place for date night or the captivating cafe ambiance that will serve the best latte ever!

If one searches for (tacos) now on Google+ Local, the results might incorporate a friend’s rave remarks about the Baja-style taco stand right in your vicinity. And if a user searching information on Google or Google Maps for a nice place to purchase a gift for that very friend, the results might carry a review from him or her about a boutique the person checks into regularly.

What I mean is that Google+ is getting more dynamic and it must become an integral element of your SEO strategy. More about it later!  Until then, why not share your views about Google+ and what do you make out of it?  Happy reading, and happy searching…


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