Today’s web visitor, as any site owner would agree, is a finicky and fickle one. There are reasons for this mindset. First there is explosion of information on the Web. People are spoilt for choice! New, updated and exciting subject matter from other publishers is within their grasp.
Competition is always around the corner, breathing down your neck so providing 100 percent user friendly and informative content is a must. You must offer multiple ways to directly subscribe to it. An amalgamation of these strategies makes for increased online visibility and enhanced popularity of your site. Feeds allow to distribute content faster and also to make it easily ‘subscribable’. Here’s how!
- Feeds are a handy way for website owners, running large or small online ventures, to distribute content well beyond visitors using search engines and browsers.
- Feeds allow subscription to updates, automatically delivered via either a web portal or news reader. (good old email, or in some cases).
- Feeds make it possible for content to be conveniently packaged into ‘widgets’, ‘gadgets’, to be served for bite-sized technology platforms. This means you can display blogs, run podcasts just about anywhere
If you own a business site, blog, a stream of audio/video content or photos to display, a feed of your content can be offered as an option. In case you’re utilizing one of the popular blogging platforms or publishing tools such as WordPress, Blogger, TypePad etc, it is likely to push a feed automatically. Other non-blogging sites such as Flickr provide feeds that can be retrieved by users. There are tools available on the market to help covert traditional content into the right format for purpose of distribution.
A very basic albeit effective way to build a good email address repository can be done either via MailChimp or Feedburner. FeedBurner’s services allow publishers who already have a feed to improve their understanding of and relationship with their audience. Once you have a working feed, run it through FeedBurner and realize a whole new set of benefits.
MailChimp allows you to design email based newsletters, easily share them on social media, seamlessly integrate with other services you are already using, and keep track of results. It serves like your own independent personal publishing platform.
The service incorporates features like SocialPro that layers your e-mailing list with social data available publicly, so as to gather more information about your subscribers. You can know who is most connected, and send targeted campaigns to specific subscribers. You can check influential subscribers on your mailing list on basis of their social media activity and the number of followers/ friends they have.
You can know what subscribers are active on social networking platforms and check who your loyal fans. You can post an email to specific networks’ members such as Twitter, Facebook, MySpace and LinkedIn.