Samir guides the search engine marketing, technology and creative functions at Tonic Worldwide, an India based interactive agency, which he co-founded in 2005 with his brother.

Like all other geeks he did not find merit in conventional education and dropped out to explore search engine marketing, around the same time his favorite company ‘Google’ started getting noticed. Prior to Tonic, Samir independently consulted interactive agencies and clients from across the world on internet marketing.

An enthusiastic gamer and electronic music addict, Samir finds time from his everyday schedule to pursue his interests. Though with hi multi-function role at Tonic, he is most often taking on new challenges for his clients rather than snipers in Counter Strike, his most favorite game.

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