Sam, Author at Samir Asher

What My Camera Taught Me About Running a Digital Agency

May 25, 2023

I never thought my weekend photography hobby would make me a better business owner, but here we are. After years of juggling both my camera and running Tonic Worldwide, I've realized that some of my best business lessons didn't come from fancy business books or expensive conferences. They came from behind the lens, usually while [...]

Why Your Killer Content Fails to Get Traffic (And How to Make It Click for SEO)

Sam

Digital Marketing

May 25, 2023

So you crafted what you thought was the perfect blog post. Spent weeks on it. Meticulously researched, beautifully written, packed with insights that took you years to develop. You hit publish with the confidence of someone who knew they'd created something special. Three weeks later: 47 views, two likes, and one comment from your mom. [...]

What Chatbots Pick Up That Google Ignores

Sam

AI and SEO

May 18, 2023

I did not expect anything unusual that night. It was just me, coffee cooling on the desk, clicking through a few prompts on a conversational AI. Half work. Half curiosity. Then it happened. Not a big moment. More like the pause you get when someone brings up a memory you thought you’d lost. The AI [...]

…and this is how it all started

Sam

Life

May 18, 2023

It was Independence Day, August 15th, 2010, and it was time to free my cramped PC hard drives—the least I could do in the name of freedom, right? I was digging through this massive archive of folders buried so deep in my system, some were practically archaeological. We're talking folders so old and nostalgic they [...]

How AI Designs Unique Journeys for Every User

Sam

AI and Design

May 10, 2023

Remember the first time you opened Google Maps and it magically knew your work and home addresses? It was almost unsettling.

Can AI Really Understand Emotion?

Sam

Human x Machine

May 10, 2023

The other day I was walking past the living room when my wife was on a call with her friend.

Designing for AI: How Machine Learning Changes Visual Hierarchy

Sam

AI and Design

May 10, 2023

I once spent hours obsessing over a landing page. The headline was catchy, the call to action button was bold, and everything was placed where it should be.